I’ve spent the past 5+ years at IBM’s as a Senior Product Designer, where I designed digital experiences for high profile clients like Google, United Airlines, BP, Toyota, and Estee Lauder. My approach to UX is holstic and humanistic. I like to be involved in every step of the process, from research to sketches and mapping functionality to the aesthetic choises and branding on the final screens. I work closely with development teams to ensure that design decisions are communicated clearly and remain feasible and realistic when examined against the inevitable technical constraints. My knowledge of HTML, CSS, and Javascript allows me to communicate efficiently with developers and if necessary create proofs of concept that go beyond Figma’s prototyping capabilities. I prioritize design choices that work for the end users while maintaining an awareness of business priorities and feasibility. Sacrifices have to made on every project, but good planning can save time and budget by prioritizing what is important and avoiding overly complex and idealistic design. Beyond my work in UX I see myself as a sort of design generalist, with a reasonable degree of skill spread across type design, branding, photography, code, animation, video, illstration and printed works.